Amir Rice Mills | We provide the right quality at the right price for better living.

Introduction

The story of Amir Rice Mills begins with the founder Mian Abdul Rashid and dates all the way back to 1965. It was around that time he bought an ordinary traditional rice husking machine and by 1982 he had expanded by adding new machinery of paddy husking and milling with husk fire-type paddy dryers to create what is today known as Amir Rice Mills.

Amir Rice Mills which was established in 1982 at Kamoke, Dist.: Gujranwala, Pakistan, from the very beginning had a very clear objective of attaining and maintaining perfection in rice processing and ensuring the ultimate satisfaction of its customers, At Amir Rice Mills, the end game for developing good corporate strategy is to make our business more valuable, by establishing clear pathways for sustainable profitable growth that helps build fundamental intrinsic value. Over the years, we have performed consistently across both economic and commodity cycles.

Our Journey

To achieve this, our team had to be innovative in every aspect of the marketing mix, including positioning, packaging, distribution, and communication. This, no doubt, was a costly exercise but turned out to be the right investment in the longer term. Amir Rice Mills’ per annum export of rice is about Rs.3000 million, exporting to countries such as Muscat, Kuwait, Bahrain, Dubai, Abu Dhabi, Saudi Arabia, New Zealand, United Kingdom, Australia, France, Canada, Italy, USA, and Sweden. Today Amir Rice Mills brands "Ocean Pearl", "Safeena", "Green Fram", "Al-Madina", "Lazzat", "Jhalak", "Three Rivers", "Zaiqa", "Handi", "Al-Mudyaf", "Panda" is internationally recognized brands sold all over North America, Middle East and other markets such as Africa and Europe,

this just shows how far we have come in such a short span of time. Our business model creates value by meeting the needs of consumers, developing mutually beneficial long-serving relationships with our customers, and achieving cost leadership through procurement efficiencies. Delivering high-quality, great-tasting products for our customers and consumers is critical to the success of our organization. Strict quality management processes ensure our products meet the highest stringent quality and safety requirements of the food industry. Amir Rice Mills is dedicated to upholding its tradition of excellence and remaining the premier exporter of Basmati rice worldwide.

2017 - Moves its headquarters to a new building

2014 - Porto creates its new brand

2006 - Porto opens it doors in London

2003 - Inauguration of the new office

2001 - Porto goes into business

Mission

To provide the right quality at the right price for better living.

Vision

To be the world’s leading Rice Mills admired by our people, product, and performance.

Milling

Milling is a crucial step in the post-production of rice. The basic objective of a rice milling system is to remove the husk and the bran layers and produce an edible, white rice kernel that is sufficiently milled and free of impurities. Amir Rice Mills is responsive to its customer needs, whether product, service, or information and takes pride in its ability to respond quickly to a rapidly changing market. Amir Rice Mills employs the latest technology, and milling, and handling rice is but of few examples of the mill's commitment to automation and its meticulous focus on product quality.

Paddy Pre-Drying

At harvest time, the cut portions of the plant may contain too much green plant matter, while the grain may not have reached a uniform degree of maturity and may have too high a moisture content. Paddy drying is the problem in rice post-harvest. Drying is much more difficult compared to farm automation because the use of mechanical dryers often requires adaptation of processes involving air and crop properties, which require a deep knowledge of the process. Amir Rice has a complete range of rice processing machines right from cleaning to hulling & polishing, optical sorters, control systems, and accessories to meet the needs of the rice milling industry, apart from the turnkey supply, installation, and commissioning of rice mills. Currently, our Paddy drying capacity stands at fifty (50) metric tons per hour.

Paddy Storage in Silos

Amir Rice is among a select set of rice manufacturing companies, based in Pakistan, who had imported silos from the USA for the storage of rice. The purpose of any grain storage facility is to provide safe storage conditions for the grain in order to prevent grain loss caused by adverse weather, moisture, rodents, birds, insects, and micro-organisms like fungi. Storage is a critical operation and losses can easily occur if preventive measures are not taken. In Asia, between 70 and 90 percent of farm-produced paddy remains in the farms and the rest is deposited in or sold to agricultural cooperatives or sold to the private sector. Appropriate storage is therefore required, both for rice for consumption (milled or paddy) and for rice for seed purposes. We at Amir Rice possess the technology that is required to ensure our customers get the best end product.

Parboiling Capacity

Through investment in machinery, our current Parboiling capacity is (10) M/TONS P.H. The process is far superior to the conventional methods in terms of mitigating the development of unwanted smells and ensuring hygienic processing of the grain, preserving its fragrance and aroma during the processing. The requirements of soft water for the parboiling process are met by an integrated water treatment plant.

Post Drying

Drying is the most critical operation after harvesting. Delays in drying, incomplete drying or ineffective drying will reduce seed quality and result in a reduction in viability. Well-dried seeds retain their viability for longer periods under good storage conditions. Wet seed, on the other hand, is more vulnerable to pest and disease attacks and to deterioration in physical quality. The wet seed also leads to natural respiration during storage creating "hot spots" within the seed lot. These hot spots promote the growth of insects and the development of fungi and other pathogens. At Amir Rice, we understand the importance of Seed drying to reduce the moisture content of the seed to a safe level for storage. The drying techniques must maintain seed quality by not decreasing the seed's viability.

GODOWNS STORAGE

Apart from having made an investment in Silo storage we also have more warehousing facilities which consist of Twenty two (22) go-down halls in 3 factories having a rice storage capacity of forty thousand (40,000) metric tons. The warehouses have Separate fumigation chambers for a cleaner insect-free environment.

Quality Assurance

Amir Rice Mills, emphasizes the standardized quality of its food products and has, as a result, been awarded numerous certifications for its unflagging efforts. At this point, it is imperative to mention that the company is ISO 9001 certified by a leading certification body.

Our business practices and processes are designed to achieve quality results that exceed the expectations of customers, colleagues, investors, business partners, and regulators. Our investment in modern machinery and strict quality control processes has enabled our rice to pass the toughest chemical tests invoked by the government of Japan. Amir Rice Mills has three independent reprocessing plants, which consist of pre-cleaners, paddy separators, de-stoners, Whiteners, double-stage mist polishers, length graders, and finally the world’s best color sorting machines from buhler and satake.

Amir Rice Mills has 9 fumigation chambers within the mill’s premises, where the rice is fumigated before processing and finally after packing. Taken seriously as a business responsibility, premium quality in our products has been a significant ambition in the course of our operation. Therefore, we pay close attention to our production process, which includes expert staff, raw material selection, newly innovative machinery, advanced quality control, and stock control systems. We have a relentless passion for Quality in everything we do.

Understanding our responsibility as a manufacturer of an edible product, we ensure that it is high in quality. We implement all the latest quality control measures so that each grain is of superior quality. Every lot is subject to strict laboratory test and our Sortex Machine ensures the elimination of black rice. Through innovation, we have learned to use the best Sortex machines from Buhler and Satake.

Types of Rice

As one of the world's leading Basmati millers and exporters, we are committed to delivering precision-perfect quality to our customers. Our marketing strategy is to enhance our sales by sharing information with our buyers and educating them about the various varieties of rice that we offer such as Super Basmati, PK-386, 1121, and all nonbasmati varieties.

Mian Amir Aziz (Director’s Message)

Although the unsettling clouds would still overshadow us during 2014, we at Amir Rice Traders are optimistic that we could likewise achieve our set goals if we continue to work with you as a team. So, to our business partners, who are indeed our stakeholders, we pledge to continue to encourage our after-sales services promotional team to be more proactive in their approach by making more frequent market visits to you, as well as conducting more rice seminars throughout the region. Such activities would provide opportunities for us to address your concerns and consider your recommendations as we aim at enhancing our deliverables

We are always eager to break the shackles that confine us to the norm, we aim to go beyond, and the only way to do that is to keep an eye on the future. Amir Rice Traders will continue its efforts to produce and provide our customers with excellent quality products without compromising on service to our customers. Currently, we are amongst the leading exporters of rice in the country, reaffirming our stance on quality. Today our firm has ultra-modern, fully automatic, computerized plants to provide our customers with the best quality of rice. Technologically advanced machinery dries the paddy for processing, and automatic computerized machines remove the rice husk, polish, destine and sort out the best grains of Rice. Finally, fully automatic machines are deployed for packaging purposes.

With operations and markets spanning the globe, we supply around 60 countries with diverse and nutritious rice products. Innovation is the key to our success and our brands represent superior taste experiences and quality around the world.

Awards

The rice produced by Amir Rice Traders has become very popular among buyers and consumers alike who appreciate the quality and fine flavor. All ranges of our rice products can be ensured with the high sanitary and health level, so it can be certainly cooked without prior rinsing. For this reason, Amir Rice Mill Company is reflected in many honorable awards the company has been bestowed with such as:

FPCCI Merit Award: Special Export Award from Gujranwala Chamber of Commerce.

Export Performance: Awarded President Trophy for last Eight Years

For More Info:

Address: G.T Road Ghania Kamoke Distt: Gujranwala, Punjab, Pakistan

Phone:+92556816014 , +92556816015

Mobile:+923008640089 , +923218888444

Email: export@amirice.com

For More Details Visit: www.amirice.com

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